About Us

Sportswear Deals was set up by Vince Wilson with one thing in mind, source the best brands for all your sporting needs at the very best available price in order to be purchased at the very best price. 
 
Vince is a former training partner of former 1500m, Mile and 2000m World Record Holder Steve Cram and was brought up in their local running clubs area Jarrow and Hebburn in the north east of England and can boast an 800m victory over him during the many years training together. 
 
The main focus of the business will centre around the best brands used for running, fitness and general training. There is a great range of accessories such as foam rollers, replacement spike pins, gum shields, swimming goggles and technical running socks including compression starting at £5 a pair from the More Mile range. 
 
The business can be seen at many major running fixtures (see our events calendar for more details) Track and Field - indoor and out championships and open events, road races and cross country. We are proud to sponsor one of the biggest young athletes cross country leagues in the UK the West Midlands Young Athletes Cross Country League as we aim to support the next generation of future international athletes. 
 
We hope you enjoy shopping with us and look forward to the new stock lines added every month at the best available prices. 
 
Vince has worked for one of the biggest running specialists in the UK while in Newcastle, Start Fitness and has worked for many leading brands such as Nike, Polar Heart Rate Monitors, Timex and X-Socks/X-Bionic and after being made redundant decided to negotiate the rents on an empty shop unit on Market Street in Loughborough's town centre as felt the recession has forced many runners and the students have had to shop more and more online so wanted to be able to be able to bring online prices to the high street as well as offer essential items that are required day to day for every day training at affordable prices.